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Monday, May 2, 2011

HBO Ready To Go Mobile



HBO is all ready to get on the mobile streaming bandwagon.  They’ve announced that starting today subscribers will be able to download a free app on their Android or iOs devices that will allow them to stream content from the networks catalog directly to their device.

HBO go is the networks current online viewing option which launched last year.  It allows subscribers to watch quite a bit of HBO’s content online, on their own time. The app will give users access to that entire catalog online which includes over 14,000 worth of content such as movies and full seasons of some of their hit shows.

The app is only free to users who subscribe to HBO through their current cable provider, which is odd if their plan is to get back old subscribers or entice people who watch most of their TV on the web and most likely have already cancelled their cable subscription. I don’t think this app is going to make anyone want to re-subscribe to cable or HBO if they’ve already found a comfortable alternative.

Source: The Chicago Tribune

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