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Saturday, April 30, 2011

Redbox Will Start Renting Games At It’s Kiosks Starting June




The kings of impulse movie renting, Redbox have decided to expand their kiosks to include game rentals this month. You’ll be able to rent PS3, Xbox 360 and Wii for $2 a day, which is a $1 more than what they charge for movie rentals.

Some are wondering if Redbox will be able to compete with Gamefly, but they don’t seem worried.They’ve already tested the waters by putting games in 5,000 of their locations for a few months, they received 1 million rentals in that little test, and I guess that was enough to give them the confidence to run ahead with the idea. Not to mention they’ve been in direct competition with Netflix for some time now and have been doing just fine.

I personally think it’s a good idea, even though I use Gamefly I wouldn’t mind being able to shoot over to a Redbox kiosk and rent a game for a day just to check it out. Although $2 a day seems a little pricey, they should make some kind of credit system where you can buy a week for like $1.25 a day and then just play all you want without having to accrue an annoying debt if you want to keep the game a little longer. It would save you from being locked into a Gamefly account that charges your credit card every month. On the other hand I don’t know if they have gift cards, but even if they do, your still not getting a per-day deal.

Source: ZDNet

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